During my internship at Softerware I worked on a variety of projects for DonorPerfect including digital advertisements, emails, animations, social media posts, and even a promotional post card. Below is a showcase of some of that work.
This is a selection of the email headers I created for DonorPerfect's 2025 End of Fiscal Year Email campaign. In total I designed 44 emails appealing to a variety of sectors (Animalcare, Arts, Education, Faith, and Canada). I was prompted to make a "blooming into spring" themed campaign and created the floral pattern you see in the examples below. By using this pattern I was able to easily create a large number of email headers efficiently using stock imagery to appeal to targeted audiences.
Some examples as they appeared in emails
This postcard was the only piece of print media that I designed during my time with Softerware. It was a unique challenge working with such a small space to fit the needed copy while still keeping the design on brand and aesthetically appealing. The tops of the women's heads in the original image were distracting from the text in the box. To solve this problem I added shadows to the image to imply that the text box was actually in the space with them, keeping the focus on the message while adding another layer of visual depth to the design.
I designed these LinkedIn headers to give some brand friendly options for company employees to use on their profiles. Using LinkedIn’s guidelines for banners I created a template showing where the profile pictures would appear on desktop and mobile to ensure that each user’s avatar was framed appropriately as shown in the example below.
I designed this Instagram slideshow post using pre-existing assets sources and created for a previous campaign. I sourced a high resolution, open-license scan of blueprint paper to use as a backdrop for the whole post then I used the ripped paper assets from the previous campaign to block off sections of the post, making sure they overlapped the seams between each slide on the post to maximize the effect.
To see the actual Instagram post you can visit the official post here!
This is a looping animation I made for the DonorPerfect website showing off their donation form system. Getting the right timing on all the keyframes was key to making the animation as satisfying as it is.
This second clip is a longer animation I made discussing the Donor Journey feature on DonorPerfect. For the video I had to simplify the UI of the Donor Perfect platform to be readable at a glance but still recognizable for when users would actually engage with the live service.
